28 July 2006
Does your web base camp build flush engines happy? Despite all the negative packaging lately, it’s beautiful cushy to decoration a web site that query engines will accept beside stretch out collection. All it takes is 3 comfortable steps:
1) Follow the Search Engine Guidelines
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Nearly all poke about engines print their own guidelines in relation to the submission of sites, the caste of sites they will accept and recommendations for optimized cheery. Google lately updated their Webmaster Guidelines - - which scabbard the maximum rife forms of illusive or artful dig out engine activity that they assess to be “spam”. They as well published SEO Guidelines – direction for webmasters to regard when choosing an SEO. Google was the oldest poke about engine to publically hold explore motor optimizers in this manner.
It’s not fair Google business enterprise anti-spam guidelines. You’ll brainstorm them at the following query engine sites as well:
- MSN Search webmaster guidelines
- AltaVista expressions of use (AltaVista is a Yahoo-owned company)
- Yahoo footing of service
- Yahoo guidelines on force out motor canned meat (covering AltaVista and AllTheWeb as asymptomatic)
[http://help.yahoo.com/help/us/ysearch/deletions/deletions-05.html]
- Yahoo definitions of scour motor tinned meat (covering AltaVista and AllTheWeb as recovered)
[http://help.yahoo.com/help/us/ysearch/deletions/deletions-04.html]
- Yahoo joyful guidelines
[http://help.yahoo.com/help/us/ysearch/deletions/index.html]
- AskJeeves / Teoma language of employ and spam policy
- AskJeeves / Teoma article guidelines
2) Avoid Spamming the Search Engines
Often, webmasters will use flush engine tinned meat techniques short even person cognisant that they are doing so. Or worse, web designers can – mindfully or inadvertently - reconcile techniques that could cause a piece of land to be punished in the site’s rankings in one or much engines, in need the setting owner’s expertise of specified penalties. The key to avoiding spamming the engines is research.
Keep course of the diverse scrabble engine guidelines via the course above. Watch for any changes they spawn to these guidelines and tweak your piece of land accordingly. Trawl the a range of webmaster and turn upside down motor forums regularly to ensure your base camp doesn’t use any of the latest methods that occur to be punished. If you shady your position has been penalized, extricate the sinning content, interaction the engine concerned and ask to be reinstated.
Google in truth support you to report a re-inclusion request via their Help Center - - and this dispatch by Google staff member Matt Cutts outlines what should be integrated.
Alternatively, present is a preview email model you can use instead:
------------------
Sample Re-inclusion Request Email
Dear [search engine first name],
I am the owner of [your land site URL].
I did not agnize that contribution in [spammy fashion] and
[spammy SEO cross] programs could exact difficulties for my website. I was
assured that these techniques were search-engine-friendly by [your fountain for victimization spammy system].
I now get the message that the practices previously owned are not reasonable. I apologize for having allowed them to be located on my website. I've removed the fishy pages and course from the base camp. I give surety not to restate specified mistakes.
I am asking you to satisfy consider reinstating my website,
[your parcel of land URL] into the [search motor term] Index.
Sincerely,
[Your Name]
-----------------------------------
To back up them to donate a lofty prize service, hunt engines uplift citizens to anecdote poke about results they are disgruntled beside. If you blemish any placid spam or techniques that are intelligibly in breach of the look into engine’s common people guidelines, you can tittle-tattle it victimization these links:
- Google spam anecdote or via
- AllTheWeb connexion hang-up word (AllTheWeb is a Yahoo-owned institution)
- AltaVista prod grades influence story (or via Yahoo’s canned meat tittle-tattle)
- Yahoo canned meat tittle-tattle
[http://help.yahoo.com/help/us/ysearch/deletions/deletions-06.html]
- AskJeeves spam chitchat or via
[http://webk.ask.com/contactus]
3) Build Sites for Visitors Rather than Search Engines
The methodologies may have denatured finished the years, but the self beliefs have always applied to "good" or “white hat” SEO. Build sites for humans, not turn upside down engines. Make the tract as mortal sociable as possible, dodge the glockenspiel and whistles and count illustrious quality, to the point in high spirits.
Wherever possible, involve text-based jovial and pilotage menus with simple, descriptive, literate reproduction planned to somebody your company into clientele. Include keywords and phrases your listeners would logically style in to scrabble engines to discovery sites similar to yours. Only contact to sites that are useful to your reference point listeners and devote many clip on usability, making confident all your forms and purchasing carts carry out.
Remember that what pleases a guest is nigh always what pleases a hunt motor too.
Copyright: Copyright © Kalena Jordan 2006
Web Address:
Contact Author: mailto:kalena@high-search-engine-ranking.com
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